Marketing


 * Marketing[[image:ncobb-ibt/crest_reflection.jpg align="right"]] **

The purpose of this unit is to explore the ways that oral, digital and written communication is used in business how each is used effectively and when each type is most appropriate.

**BMA-IBT-5** Demonstrate understanding of the concept of marketing and its importance to business ownership.

**5.1** Explain the fundamental marketing concepts used by a small business.

**ELACC9-10SL1:** Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues, building on others’ ideas and expressing their own clearly and persuasively.


 * Assignment 1 **

 Quiz B


 * Assignment 1.2 **
 * Review and use the following Powerpoint to complete the worksheets and answer the questions. **
 * Marketing Powerpoint **
 * Intro to Marketing Unit **
 * Marketing Worksheet **
 * Marketing Segmentation **

Click here to get to your assignment.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Assignment 2 **
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Read **Page 1**
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 2**- type in MS Word all of the definitions in your own words then complete the puzzle at the bottom of the page.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 3** - Listen to the animation, then place the typed information in a Powerpoint utilizing **SmartArt**.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 4** - Read the page and view the slide show. Give your own example of each "Marketed" item [as in something that is a durable good, something that is an non-durable good]. Then choose one item from 3 of the categories to make a **Venn Diagram** [save the file in your H drive and Marketing U drive folder] to compare and contrast.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 5** - Watch the video, then give two facts about each "P" in the Marketing Mix.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Pages 6-9** - Read these pages so you can complete the activity on page 10.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 10** - Skip this page
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 11** - Skip this page, it is in reference to page 10.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 12** - Restate the 7 definitions into your own words; type into your same MS Word document.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 13 -15** - Read these pages to complete the activity on page 16.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 16** - Complete the activity.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">**Page 17** - Complete the activity. Handouts can be accessed on the right hand side.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Whe you're done you will have only 1 MS Word document to turn in. Make sure your number everything by page [as in, Page 4 questions 1-4, etc.]

<span style="font-family: Georgia,serif; font-size: 12pt;">Create a **Marketing Cartoon Commercial**
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Assignment 3 **
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Click here to go to the **Powtoon** tutorial page.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Review the videos.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Create a commercial discussing the **4P's of Marketing** for a product **you create.**
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Discuss wether your product is a **service**, **tangible** or **intangible**.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Make sure you use **at least 8 of the vocabulary words** covered in Lesson 1.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Make sure you have **at least 4 characters** in the commercial and that it's 45 seconds to 2 minutes long.

<span style="font-family: Georgia,serif; font-size: 12pt;">Create a **10 to 15 page** Powerpoint to summerize [**do not copy and paste**] each lesson: <span style="font-family: Georgia,serif; font-size: 12pt;">Make sure that you have a image on every page and use design templates, WordArt, SmartArtand Custom Animation. All slide should look attactive and well thought out. **You will have 3** **Powerpoints** once you're done.
 * <span style="font-family: Georgia,serif; font-size: 12pt;">Assignment 4 **
 * **<span style="font-family: Georgia,serif; font-size: 12pt;">Marketing Research **
 * **<span style="font-family: Georgia,serif; font-size: 12pt;">Marketing and Business **
 * **<span style="font-family: Georgia,serif; font-size: 12pt;">Advertising **